What do I think is fake about it ? I couldn't even begin to express the extent of my feelings about this :)

So much to do with the 'industry' is about ostentation, about skin deep 'beauty' (and let's not get started on the disgrace that is cosmetic surgery), about brainwashing naive in-crowd wannabees into buying the latest threads and trinkets and baubles at hideously inflated prices only to find they're only 'in' for a year at most.

I guess when it comes to J We, my conflict is about his deep, hard-won real beauty on the ice contrasted with the shallow, showy and ultimately meaningless faux-beauty associated with the fashion stakes.

I can't help myself groaning and silently pleading 'Oh no, Johnny. Don't go there, please !'

LOL :) On the bright side, maybe he can transform the fashion business as he's done for figure skating ?