I got the impression that Johnny didn't want the reporter to be there. There was the part about not wanting the amount of money he spent to be in the article(broken promise), and not wanting snarky comments(the article had a negative tone, and the dismissive "buy, buy" pun for "bye-bye". The thing is, as addictive and sad a habit as this may end up being for him, it's one that many other skaters also have, without getting all the negative publicity. Evgeni Plushenko and Stephane Lambiel both mention their love of shopping on their webpages, and Stephane calls shopping his "addiction". One of Jeffrey Buttle's favorite books, listed on his webpage, is "Confessions of a Shopoholic."
There was a lot of talk about Johnny liking Madonna and Christina Aguilera, and not so much talk about Stephane liking Madonna and Brittany Spears. All of this is not very unusual.
One of the most famous shopoholics in history was Oscar Wilde. If Johnny ends up unhappy because of it, he'll at least be in very good artistic company.